The World News & Information blog is aimed at sharing news, information, advice and opinions aimed at making this world a better place. To begin this conversation, we offer a suggestion to one or all of the nation’s top financial services firms, who have an opportunity to do what the government can’t do. Use the trillions of dollars in cash your institutions are sitting on to create jobs to replace the ones lost during the financial crisis you helped create.
Tell Me, Don’t Sell Me
(1st of a series of blogs on marketing and communications)
Excerpts from my upcoming book on the power of narrative marketing.
“The single biggest problem with communication is the illusion that it has taken place.” George Bernard Shaw
That quote is more relevant today than it was when Shaw first said it, for we are now in the midst of a communications crisis of global proportions.